Company Profile

The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Berkshire Hathaway Home Services Smith Mountain Lake Real Estate,  The Waterfront Country Club, The Water’s Edge Country Club, The Boardwalk community, The Farm at Smith Mountain Lake community, The Westlake golf course, Westlake Towne Center, Westlake Cinema and Westlake Salon and Spa. The companies are involved in building, developing, marketing and managing country clubs. The Company is also affiliated with Smith Mountain Building Supply, LLC. Today, The Willard Companies employs more than 200 people.

Our President

Ronald L. Willard is President of The Willard Companies. Willard started his construction company in 1973. The Willard Companies has since transformed Smith Mountain Lake from a sleepy rural valley into a resort area that attracts people from across the country to enjoy golf, recreation, and resort living.

Willard is an active member of the local community and has served a number a variety of regional, state and national organizations including the Ferrum College Board of Directors, the Business Council / Roanoke Economic Development Partnership, W. E. Skelton 4-H Center Board of Directors, Past-President of the Smith Mountain Lake Chamber of Commerce and is a Lifetime Director with the National Association Homebuilders to name a few.

Willard, a native of Franklin County, grew up in the area and has spent much of his time giving back to the community and its residents by donating his time and money to many philanthropic events around the region. He prides himself in going the extra mile for the residents of his communities and his employees. Willard has three children, four grandchildren and lives in The Water’s Edge Community with his wife, Kris.