Prudential Dominates Industry in First-Half Media Coverage

Prudential Real Estate dominated its major real estate brokerage competitors in media coverage during 2010’s first half, according to research provided by Prudential’s Global Communications group in Newark, N.J.

Prudential Real Estate averaged 1,025 media mentions during the first half with spikes of 1,104 mentions in April and 1,408 in June relating post-Sales Convention publicity and tax credit survey media outreach.

Coldwell Banker, which averaged 632 mentions during the first half, finished closest to Prudential Real Estate and ahead of Century 21, Keller Williams and RE/MAX. 

Prudential Real Estate and Relocation Services’ Communications and PR team worked closely with Prudential’s Global Communications group to help generate news and publicity. Media outreach included event publicity, press releases, new-affiliation announcements, bylined articles, consumer surveys and more.

Overall coverage is expected to increase in the second half as PRERS and Prudential Real Estate affiliates continue promoting the Network’s brand-new distinction as “Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ annual Home Buyer/Seller StudySM. Prudential Real Estate is also the subject of Real Estate Magazine’s August cover story, and additional bylined articles will appear through year end.