The Willard Companies and Prudential Waterfront Properties Announce Second Alliance With The Atlas Companies To Market Emerald Bay Project

The Willard Companies and Prudential Waterfront Properties announced they are partnering again with the Atlas Companies to market Emerald Bay, a gated waterfront residential development located on Rt. 616 Scruggs Road at Smith Mountain Lake. Earlier this summer, the companies formed a similar alliance to market Bridgewater Pointe, resulting in selling out a 48-unit condo project within 2 ½ hours.

The sales model will follow a similar campaign format in which Prudential Waterfront Properties will begin accepting reservations over a three-week period beginning Saturday, September 18, through Sunday, October 10, 2010. All reservations will then be entered into a drawing along with a brunch event scheduled on Sunday, October 17 at The Waterfront Country Club.

“Our companies are very excited to work with the Atlas Companies on the sales and marketing of another Smith Mountain Lake development,” said Ron Willard, president of The Willard Companies. “We took a unique approach to market another Atlas project earlier this summer. Based on the success of the drawing format; we are using a similar model and offering buyers another investment opportunity to own waterfront property on Smith Mountain Lake.”

Located near Westlake Corner, the Emerald Bay community features over 75 acres and approximately 3,000 feet of beautiful Smith Mountain Lake frontage as well as two streams and hardwood forest areas. The development offers upscale lake living with some long water views, and a carefree lifestyle at affordable prices. The Village homes at Emerald Bay boast beautiful southern architecture, covered porches, spacious great rooms along with Anderson Windows, granite countertops, hardwood floors, dock and boat ramp.

Buyers will have the opportunity to purchase the following: 24 water-access lots starting at $29,500, five Village homes starting at $524,500, a 20-acre equestrian property priced at $199,000, a 5.053-acre parcel with charming farm house and lake access priced at $129,500, and an 11.398-acre  lake-access parcel priced at $199,500. The majority of these properties include deeded boat slip. During the campaign timeframe, Prudential Waterfront Properties will have an onsite sales office in one of the Village homes at Emerald Bay with sales advisors readily available to answer questions and provide tours from 11 a.m. – 5 p.m., seven days a week.

In addition, Emerald Bay purchasers are eligible to join The Waterfront, a country club community located approximately two miles from the development. The Waterfront amenities include tennis courts, swimming pool, fitness center, driving range, pro shop and fine dining. The Waterfront, which also features an 18-hole, PGA championship golf course, has remained one of the region’s premier golf course and country club communities.

“It’s no secret Mr. Willard is one of the pioneering developers of Smith Mountain Lake, which made our decision to partner with The Willard Companies and Prudential Waterfront Properties easy based on his long-standing reputation in the community,” said Shane Shuler, vice president of the Atlas Companies. “Our company had such a successful experience with the Bridgewater Pointe project earlier this summer, we are confident the momentum will carry over to the Emerald Bay project. We are combining a quality product with very attractive pricing giving families another opportunity to purchase lake-front property for their retirement, as a second home, or as a primary residence at Smith Mountain Lake.”

For more information about Emerald Bay, contact Prudential Waterfront Properties at (800) 858-4653 or visit


Prudential Waterfront Properties markets property throughout Smith Mountain Lake and the surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. Prudential Waterfront Properties is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company and Equal Housing Opportunity. Visit online

Smith Mountain Lake is a 22,000-acre recreational lake with 500 miles of shoreline and approximately 40 miles of property in three counties. The lake is about two and a half hours from Charlotte and Raleigh, N.C., and three hours from Washington D.C. It is a popular second home and retirement destination for upper-income residents from the nearby areas of Roanoke, Lynchburg, Greensboro, Raleigh, Washington D.C., Richmond and the Triad. The area provides local shopping and restaurants while a grocery store and movie theater are just minutes away at Westlake Towne Center.