SML Companies Receive PRSA Summit Awards

The Blue Ridge chapter Public Relations Society of America (PRSA) held its annual Summit Awards Gala on Thursday, November 18, 2010 at the Hotel Roanoke. Prudential Waterfront Properties and the GO Agency were honored with two Summit Awards.

The Summit Awards recognizes the best practice of public relations in Southwest Virginia and highlights the creative and effective ways in which communications impacts our lives.

The companies received a Gold Summit Award in the “Public Relations Campaign” category for “Bridgewater Pointe”. This award recognizes a public relations campaign featuring a variety of elements designed to promote a product or service. The companies also received a Silver Summit in the “Lin Chaff Award for Creativity” category for the “Check Our References” campaign, which features customer-based testimonials. This award recognizes outstanding creativity in any project, program or public relations tool.

According to Christopher Finley, Director of Marketing and PR for The Willard Companies, Prudential Waterfront Properties parent company, “We are extremely humbled to be recognized for our public relations and marketing efforts. Whenever we set out to create a new campaign, our goal is to generate interest as well as expand on the strong brand identity that we have built for over twenty years.”

According to Micah Gaudio, President of the GO Agency, “It’s great to be recognized for not just your creative work, but what matters the most is the results. PRSA scores highly on campaign effectiveness and execution. If good design doesn’t sell, then it’s just art.”