United Way Of Franklin County will Kickoff 2011-2012 Campaign at After 5 Jive

The United Way of Franklin County announced plans to incorporate its 2011-2012 campaign kickoff in conjunction with the final After 5 Jive outdoor concert event scheduled for Thursday, September 1 at Westlake Towne Center.

During intermission, the United Way of Franklin County will take the stage to highlight community services, recognize partner agencies and thank donors. The final After 5 Jive concert will feature “Part Time Party Time Band”. Gates open at 5 p.m. with live music getting underway at 5:30 p.m. through 8:30 p.m.

According to Todd Hammock, President of the United Way Franklin County Board of Directors, “The After 5 Jive concert serves as the perfect platform to kickoff our 2011-2012 campaign. Thanks to the sponsorship of Franklin Community Bank, we’ve been able to invite our entire Franklin Society of givers to this concert. We are also excited to announce our plans to raise $370,000 to support nonprofit agencies that benefit all of Franklin County.”

According to Christopher Finley, Director of Marketing and Communications for The Willard Companies, “This is a great way to close out the After 5 Jive series and just in time for the Labor Day holiday weekend. Hopefully, with cooler weather on the way as well as combining the campaign kickoff with the Part Time Party Time Band we hope to set an attendance record for the event.”

Admissions for Adults is $5, children 10 and under are admitted free. Valid ID required for 21 and older. There will be a children’s play area with an inflatable slide as well as face painting.

After 5 Jive at Smith Mountain Lake is sponsored by Prudential Waterfront Properties, Carilion Clinic, Appalachian Power, Western Virginia Water Authority, Smith Mountain Building Supply, Kroger, Ferguson Kitchen & Bath, Laker Media, WDBJ-7, Budweiser, and Coca-Cola. Participating food and drink vendors include Homestead Creamery, Hot Shots, Brooks Mill Winery, Budweiser and Coca-Cola. Lawn chairs welcome. No coolers, outside food or drinks, rollerblades, skateboards or pets are allowed on the premises. Event is subject to cancellation due to inclement weather. For additional information visit www.After5Jive.com or contact (540) 721-5288.